मैthily
Blossom: A postpartum friend
Blossom: A postpartum friend
Fem-Tech a rising industry has one of the most unseen problem statements, I explored the nuances in delivering the features and designed a scalable application for women to help them in their postpartum journey.
Fem-Tech a rising industry has one of the most unseen problem statements, I explored the nuances in delivering the features and designed a scalable application for women to help them in their postpartum journey.
Take me to Results
UX Designer
UX Designer
Role
3 weeks
Timeline
FemTech
Industry
Blossom
Blossom
Blossom is a platform to provide a holistic approach to postpartum care, promoting self-care, connection and empowerment for women during this transformative phase
of motherhood.
Blossom is a platform to provide a holistic approach to postpartum care, promoting self-care, connection and empowerment for women during this transformative phase
of motherhood.
Facts to know
This was one of the problem statement for Protothon 2023 conducted by Dubstech
This personal project was served as a successful design challenge for the interview process for my internship.
What is postpartum depression?
Meet Emma, a new mother who is thrilled to start her parental journey
01
Emma welcoming her new born child
Emma welcoming her new born child
02
She is roller coaster of emotions
She is roller coaster of emotions
03
Emma is comparing her current physical appearance to her body before she was pregnant.
Emma is comparing her current physical appearance to her body before she was pregnant.
04
Starts blaming herself about her motherhood.
Starts blaming herself about her motherhood.
05
She feels lonely and overthinks if this is normal
She feels lonely and overthinks if this is normal
06
She is surfing through the internet to understand about this phase
She is surfing through the internet to understand about this phase
I did some primary research
I did some primary research
I did some primary research
Sadly, it’s believed that postpartum depression is much more common than the data reveals.
Sadly, it’s believed that postpartum depression is much more common than the data reveals.
Sadly, it’s believed that postpartum depression is much more common than the data reveals.
60000+
60000+
60000+
Women in US
Women in US
Women in US
90000+
90000+
90000+
Miscarried women
Miscarried women
Miscarried women
1 in7
1 in7
1 in7
First time mothers
First time mothers
First time mothers
8%
8%
8%
Adoptive Parents
Adoptive Parents
Adoptive Parents
Then some user Research
Then some user Research
I conducted a short survey of 21 participants and a 4 user interviews to know more about their experiences during the postpartum period.
I conducted a short survey of 21 participants and a 4 user interviews to know more about their experiences during the postpartum period.
I conducted a short survey of 21 participants and a 4 user interviews to know more about their experiences during the postpartum period.
During the postpartum period, were you aware of your emotional changes?
During the postpartum period, were you aware of your emotional changes?
During the postpartum period, were you aware of your emotional changes?
During the postpartum period, were you aware of your emotional changes?
How would you describe your breastfeeding experience during the postpartum period?
How would you describe your breastfeeding experience during the postpartum period?
How would you describe the support you received from family, friends, or healthcare professionals during the postpartum period?
How would you describe the support you received from family, friends, or healthcare professionals during the postpartum period?
How would you rate your physical recovery during the postpartum period?
How would you rate your physical recovery during the postpartum period?
100%
80%
60%
40%
20%
0
Never want to go back to that phase
Unaware about their emotions
Diagnosed with postpartum blues
Sleep deprived
Unaware of my emotions
Let’s look at the challenges
Let’s look at the challenges
Upon talking to users these were the common feelings that made postnatal phase difficult.
Upon talking to users these were the common feelings that made postnatal phase difficult.
Physical Recovery
The body undergoes significant changes during pregnancy and childbirth, and postpartum women face the challenge of recovering physically.
Emotional Well-Being
Emotional Well-Being
Postpartum brings a whirlwind of emotions for women, ranging from extreme joy and love to feelings of sadness, anxiety, and even guilt.
Postpartum brings a whirlwind of emotions for women, ranging from extreme joy and love to feelings of sadness, anxiety, and even guilt.
Social Isolation and
Lack of Support
The demands of caring for a newborn, coupled with physical and emotional exhaustion, can lead to limited social interaction and a feeling of being disconnected from the outside world.
“ I had some baby blues but not depression. I got very sad in the evening and cried but in the morning I was happy and ready to mum again”
“ I had some baby blues but not depression. I got very sad in the evening and cried but in the morning I was happy and ready to mum again”
“ I had some baby blues but not depression. I got very sad in the evening and cried but in the morning I was happy and ready to mum again”
Bhagyashree
-Research Participant
Let’s understand our target users
Let’s understand our target users
Women often feel guilty and stuck, they are consumed by taking care of their baby and their health is often unnoticed. With building an empathy map I could understand the emotional landscape of motherhood
Women often feel guilty and stuck, they are consumed by taking care of their baby and their health is often unnoticed. With building an empathy map I could understand the emotional landscape of motherhood
Who would be an ideal user?
Women often feel guilty and stuck, they are consumed by taking care of their baby and their health is often unnoticed. With building an empathy map I could understand the emotional landscape of motherhood
Who would be an ideal user?
Who would be an ideal user?
Women often feel guilty and stuck, they are consumed by taking care of their baby and their health is often unnoticed. With building an empathy map I could understand the emotional landscape of motherhood
Current Competitors
I looked at the existing apps in the market to solve similar problems. This was crucial step to adapt from them and fill the voids. I was able to understand the flow and to base the product environment around this concept
What did we learn so far
What did we learn so far
Goals
Goals
Users like Rani are seeking effective ways to balance their new roles as mothers with their professional lives, striving for a seamless integration of child care into their daily routines.
Frustrations
Frustrations
Users expressed frustration over the lack of sleep they get and the overwhelming amount of general information available, which often does not address their unique needs and questions in the postpartum period.
Insights from interviews
Insights from interviews
Interviews with users underscored a common desire for a supportive community and tools that can provide quick, actionable advice tailored to their specific circumstances and daily challenges.
Insights from empathy map
Insights from empathy map
The empathy map revealed that new mothers frequently experience a spectrum of emotions, from joy to overwhelming stress, highlighting the need for emotional support and reliable information.
How might we..
Help mothers to overcome the challenges and guidance for new mothers to make the journey less overwhelming?
Help mothers to overcome the challenges and guidance for new mothers to make the journey less overwhelming?
Help mothers to overcome the challenges and guidance for new mothers to make the journey less overwhelming?
Blossom
Empowering new mothers with personalized support and tools to navigate postpartum challenges confidently and healthily
Improve your lifestyle by smart suggestions
Find resources and events
Connect with fellow mothers
Blossom
Empowering new mothers with personalized support and tools to navigate postpartum challenges confidently and healthily
Improve your lifestyle by smart suggestions
Find resources and events
Connect with fellow mothers
Check out my ideation process
Go ahead with this FigJam file to check out everything in detail
🤝Addressing Mood Disorders
🤝Addressing Mood Disorders
By tracking their mood regularly, women can detect any persistent or worsening symptoms early on, enabling them to seek timely professional help and intervention.
By tracking their mood regularly, women can detect any persistent or worsening symptoms early on, enabling them to seek timely professional help and intervention.
🛌 Helping build a healthy
sleep schedule
🛌 Helping build a healthy
sleep schedule
By tracking their sleep, women can gain a better understanding of their sleep deficits and make informed decisions about managing their sleep routines.
By tracking their sleep, women can gain a better understanding of their sleep deficits and make informed decisions about managing their sleep routines.
❤️🩹 Achieving a healthy lifestyle
is not far now!
❤️🩹Achieving a healthy lifestyle is not far now!
❤️🩹Achieving a healthy lifestyle is not far now!
Based on the data input by the user regarding their mood, sleep and integrating wearables like fitbit and Apple watch, the app will provide detailed data and suggestions to help them overcome these challenges.
Based on the data input by the user regarding their mood, sleep and integrating wearables like fitbit and Apple watch, the app will provide detailed data and suggestions to help them overcome these challenges.
Based on the data input by the user regarding their mood, sleep and integrating wearables like fitbit and Apple watch, the app will provide detailed data and suggestions to help them overcome these challenges.
💪🏻 Combating Social isolation
and loneliness
❤️🩹Achieving a healthy lifestyle is not far now!
❤️🩹Achieving a healthy lifestyle is not far now!
Based on the data input by the user regarding their mood, sleep and integrating wearables like fitbit and Apple watch, the app will provide detailed data and suggestions to help them overcome these challenges.
Based on the data input by the user regarding their mood, sleep and integrating wearables like fitbit and Apple watch, the app will provide detailed data and suggestions to help them overcome these challenges.
Based on the data input by the user regarding their mood, sleep and integrating wearables like fitbit and Apple watch, the app will provide detailed data and suggestions to help them overcome these challenges.
👆🏻A culminated space for guidance
❤️🩹Achieving a healthy lifestyle is not far now!
❤️🩹Achieving a healthy lifestyle is not far now!
The resources feature can offer a wide range of educational materials, articles, and guides that provide women with essential information about postpartum recovery.
Events are a great way to connect with mothers and share their experiences.
The resources feature can offer a wide range of educational materials, articles, and guides that provide women with essential information about postpartum recovery.
Events are a great way to connect with mothers and share their experiences.
The resources feature can offer a wide range of educational materials, articles, and guides that provide women with essential information about postpartum recovery.
Events are a great way to connect with mothers and share their experiences.
I would love to connect with you ♡
मैthily
मैthily
Blossom: A postpartum friend
Fem-Tech a rising industry has one of the most unseen problem statements, I explored the nuances in delivering the features and designed a scalable application for women to help them in their postpartum journey.
Take me to Results
Take me to Results
UX Designer
Role
3 weeks
Timeline
FemTech
Industry
Blossom
Blossom is a platform to provide a holistic approach to postpartum care, promoting self-care, connection and empowerment for women during this transformative phase
of motherhood.
Facts to know
This was one of the problem statement for Protothon 2023 conducted by Dubstech
This personal project was served as a successful design challenge for the interview process for my internship.