Disclaimer
Due to the NDA, adding specific images or details of unreleased features is prohibited. This document contains some of the major features worked on that have been released, the user problem and solution.
01
I made a user research plan and pitched to the stake holders.
03
I made sure to intitaite collaboration within the product team and the UX team; this made up establish the MVP
05
The UX team established a design
system and delivered an end-to-end product to the engineering team.
04
We pitched a successful MVP presentation to LVMH
02
Conducted in depth-user research, field studies, user interviews.
06
I also learnt flutterflow to convert our design from figma to increase the turn around time
As UX Researcher I did all of these things at Hushh
Me with my fellow UX Designers
Role and Team
What is the product?
The Hushh Wallet application addresses the common challenge of managing multiple payment cards and loyalty programs by offering users a centralized and intuitive solution. It streamlines this process by providing a single platform where users can securely store, organize, and track all their cards in one place. Moreover, the app allows users to share their preferences with participating merchants and receive exclusive discounts and promotions tailored to their interests.
Primary Research
The primary research was conducted to gain a deep understanding of the challenges, preferences, and behaviors of luxury shoppers, enabling us to identify key pain points and opportunities for improvement. This research served as the foundation for developing an application that effectively addresses the specific needs of our target audience and delivers personalized, streamlined solutions to enhance their shopping experiences.
Per Year
Reward points earned by American household
23,000
Discounts and Promotions
Consumers miss out on savings
Loss of per person annually.
68%
$1480
Impact of Brand Perception
marketers improvements due to personalization efforts.
Consumers make a purchase from a brand that offers personalized experiences
88%
88%
80%
Preference for Personalization
Consumers interested in personalized products
expect specialized treatment for being a good customer
54%
36%
The metrics presented shed light on the critical importance of personalized shopping experiences and efficient card management in the retail landscape. They highlight a significant gap between consumer expectations and the current state of personalization efforts by brands. Despite the proven positive impact of personalized recommendations on sales and loyalty program engagement, a large portion of consumers express frustration with impersonal shopping experiences.
Business Requirements & Constraints
Objectives
Creating the Hushh wallet was a journey rooted in understanding the users but also keeping in mind what the stakeholders expect. The vision was clear to blend customer-brand relationships, and loyalty programs and learn their purchase preferences. Collaboration with the developers ensures to prioritize the features that are important and can be released at the earliest.
Increase User Engagement
Develop initiative to boost user engagement with the wallet application, encouraging users to actively manage their preferences and participate in loyalty programs.
Drive Revenue Growth
Leverage personalized insights and targeted marketing strategies to drive revenue growth for both the wallet application and partner luxury brands, ultimately increasing profitability and market share.
Foster Collaborative Partnerships
Forge strategic partnerships with luxury brands and retailers to enhance the value proposition of the data wallet application, fostering collaboration and mutual growth.
Become a personal data assistant
Continuously innovate and evolve the data wallet application by incorporating user feedback and emerging technologies, staying ahead of market trends and maintaining a competitive edge.
Objectives
Process Map
The ideation and narrowing of focus allowed for the strategic allocation of resources, concentrating efforts on high-impact features rather than spreading them thinly over less critical functionalities. Defining the MVP helped to speed up the time-to-market, allowing the business to gather user feedback and iterate quickly, reducing the risk and upfront costs associated with developing a full-featured product. Concentrating on the core UX meant that the product was not only functional but also enjoyable to use, which can increase user retention and word-of-mouth referrals.
User Research
User Group 1: Understanding the real pain points of a luxury shopper.
User Group 2: Interacting with the client advisors working in the store.
To discover the hidden pain points, we utilized 3 research methods to dive deep into the customer and the user’s behavior
After endless interviews, and synthesizing the data from our user research we identified 5 top reasons that further guided us in defining the design opportunity
How might we simplify a personalized shopping experience for customers?
Ideation Time
Our next challenge was how to collect the shopper's preferences nonchalantly and trigger the user to come back to us?
The images are small and blur on purpose*
Designs
Our Core Feature: The Hushh QR Code
How did we reduce friction while on-boarding?
Intial Prototype Testing
Use Case: Buying a coffee ☕️
What did we test?
We tested the app's ability to handle coffee shop transactions. This included setting user coffee preferences, generating QR codes for payment, and applying discounts and rewards through the app.
Why did we test?
We tested the app's ability to handle coffee shop transactions. This included setting user coffee preferences, adding their preference card for payment, and applying discounts and rewards through the app. We were also hoping to understand if this is adaptable or not, will the user trust in sharing their preferences
What were the results?
The QR codes were reliable but could be sized larger for quicker scanning. Customers found the app convenient, particularly the automatic discount application, but suggested clearer visual confirmation of successful payments. These results will inform refinements to enhance the app's usability and transaction efficiency.
Usability Testing
Results
Challenges
Key Takeaways from my internship
01
I learned to pivot quickly and propose effective solutions. For example, when faced with the challenge of stakeholder management, I established regular check-ins and presented user testing data to guide our discussions, ensuring that every decision was grounded in user needs and project goals.
03
Resource constraints taught me to be resourceful. I learned to leverage existing tools and processes to maximize efficiency, such as using prototyping tools to quickly iterate designs and gather feedback, which in turn, facilitated faster decision-making.
04
Lastly, this internship was a profound journey of professional growth. It challenged me to step out of my comfort zone, especially when leading discussions with senior stakeholders, and equipped me with a robust set of skills that I will carry forward into my career as a UX designer.
02
Clear and persuasive communication emerged as one of my key strengths. I often found myself mediating between stakeholders with conflicting priorities. By articulating the trade-offs and potential impacts of various design choices, I was able to build consensus and keep the project aligned with our MVP objectives.
मैthily
Hushh
How I helped a Start-Up find it's MVP
As a UX Design Intern at Hushh, I played a pivotal role in establishing MVP for the company. I contributed to the creation of the One-Click QR Code (Wallet) App, by working closely with the stakeholders to plan, execute and test the product.
UX Designer
Role
5 Months
Timeline
Luxury-Tech
Industry
